There’s a problem with the nail salon business. There’s a lot of competition. As a result, the need of original nail salon promotion ideas is urgent if you want to move your business to the next level. Sure you can create a Facebook page, update your Instagram profile, do whatever everyone in the industry does. However, you have to keep track of the latest trends and make them work for you.
If you want to really step up your game and meet success, this article is for you.
1. Nail Salon Promotion Ideas and Social Media
It’s 2017. When we are talking about promoting a business online, we are definitely talking about social media.
There are two social platforms that you need to work with for starters. Facebook and Instagram. Of course, the main reason is that they both work with images and you need to show your work, not just talk about it.
Facebook Nail Salon Promotion Ideas
Today, Facebook has about 2.07 billion users. That’s almost one-third of the human race. This only means that you need to get familiar with it and start using it.
Share your work, create an online portfolio by uploading photos on your Facebook page, and make people want to visit you for your service.
Be polite and always reply to as many comments as you can. Create videos of how you decorate nails and what new techniques you can offer, and, always be original. Facebook works like word of mouth. Make people react to your uploads and even more people will follow.
Instagram Nail Salon Promotion Ideas
Back in the day, when people wanted to promote a creative business, they printed posters, gave away leaflets, and published ads on television.
They seized the opportunity of the image. Today, there is a simpler solution. Instagram. On a monthly basis, almost a billion people use this amazing social network. You should too.
Share before and after pictures of your clients, special offers, and make sure you use all the popular hashtags that you can only benefit from. Today, people use their cell phones constantly. Reach out to them!
Social Media Contests
Get people to share your content, leave online reviews, or even just hit that like button. Every time you make them do something, make sure you give them a motivational hook.
Social media contests are huge right now but, still, there is another, equally efficient way, to announce a contest. By e-mail.
2. Engage To E-mail Marketing
Social media are great for reaching new audiences and getting customers through the door. On the other hand, e-mail marketing is better when you want to make sure they come back.
Every time a customer goes to the register, take their e-mail address and phone number to send personalized information and marketing material. Give them a reason to come back, depending on the service that you have already offered them.
You can even send them the before and after pictures and ask them to share them. Free advertising! Yay! E-mail marketing equals continuous marketing.
3. Online Reviews
There is a catch about online reviews. You have to be good at what you do and you have to make your customers notice it. You have to keep them happy and offer a good service so they will recommend you to their friends.
However, this is a given no matter what nail salon promotion ideas you may apply.
In the era that we live in, there is a need of fast information so people tend to look for reviews before they visit a place and pay for something. Good reviews will make them want to accelerate time and be the first to knock on your door ASAP.
4. Offer Free Massage
Promotion ideas are not limited to online measures you have to take. Some offline and on-site services are needed to create a great experience for your customers.
Engage to a free 15-minute hand or foot massage after their appointment and help them relax. Relaxation feels like a privilege these days. Make use of this personal time that you are sharing with them and talk about your qualifications and techniques.
Introduce yourself and get your customer to open up as well. Another great idea is to offer the massage totally free so you will turn them into customers in the future.
If you should choose to do this, talk about your services and your prices. Get them to know you and your business. They will definitely come back.
5. Google is Your Friend
There are many ways to promote a business via Google. However, when you are running a nail care salon, you need to make sure that you are targeting the right audience.
This means you have to target locally. Generate and target keywords that include your location. Create a contact page for your shop that includes your exact address.
For more effective results, you can also sign up for Google My Business to make sure new customers will track you down. Even when you are promoting stuff on social media, make them count by targeting people in the age range that interests you and the city that you live in. This way, every cent will count.
6. Smooth Operation
Sure, generating nail salon promotion ideas while monitoring them is great to take your business to the next level. However, the number one priority should be your shop’s smooth operation.
Plus, they will make your customers exit your shop with a wide smile on their faces.
How Can Daysmart Salon Help?
Luckily, there is a simple solution for you and we are the people who can offer it to you. With 50,000 businesses using our software and multiple awards on our shelf, our salon software is what you need.