Do you have a mission statement for your hair salon, nail salon, or barbershop? A great mission statement is important for every company and brand.
Your mission statement should reflect why you started your business and who you serve. To learn more about why having mission statements for salons or barbershops is so important, keep reading. In this guide, we will also go over some tips and tricks that can help you when creating your own mission statement.
Mission Statements for Salons: The Basics
To have a successful salon or barbershop, you need to have a vision of what you work to achieve. This will help you run your business in a way that works to achieve your overall goal as a business owner. Your mission statement should be a short summary describing why your salon exists, the goal of the salon, as well as how this goal is achieved.
This statement should not only reflect the essence of your business but will also work to guide all the decisions you make as a company. It will include your objectives and the steps that your company takes to reach them. It should combine your purpose and values to reflect your brand.
This works to set the direction of your business, whether you are just starting out, or you are redirecting or growing your salon. This mission statement should be shared and understood company-wide to create a united workplace culture where the staff knows what is expected of them and what they should work towards. This unites team members to meet the goals of your company while upholding your brand values.
Creates Strategy, Motivation, and Attracts Clients
Your mission statement is a great tool for informing the strategies used in your salon. It can be a great tool for identifying what makes your company unique from others in your industry or area, which can allow you to stay ahead of other companies like yours. It can be a great tool to evaluate the development and expansion of the strategies you have in place.
A mission statement is also something that can work to motivate your team when shared with them effectively. It allows your staff to make decisions that are in line with the values that your salon upholds. You may consider training new employees on what upholding the goals and values within your mission statement looks like in action.
Your mission is not only important for the interworkings of your salon, but it also is a great tool for attracting clients. Customers often look for brands and companies that stand for something important. A mission statement should reflect a companies’ goal to change the world of its customers in one way or another.
Sharing your mission statement inside of your salon, on your website, on your social media platforms, and in your salon breakroom can work to make your mission statement a visual reminder of what your company stands for, for both you and your clients.
Salon Mission Statement Formula With an Example
When creating your own salon mission statement, you should stick to a certain formula that will give both a description of your services as well as how they work towards your overall company goals.
Look at the mission statement below from The Roose Parlor and Spa located in Pheonix Arizona:
“Established in the year 2009, The Roose Parlour & Spa is a popular salon in Downtown Phoenix. From haircut, styling to color and other hair treatments, and spa services, the salon offers numerous services for its clients. We celebrate women and men in their real, most raw, authentic brilliance, who believe in themselves and are ready to step into the look they love. We employ hair products with some of the most natural and rich ingredients because we believe you should never expect less.”
This mission statement is short and sweet but still packs in all the information you want in a salon or barbershop mission statement. The statement gives us some context on the history of its spa to establish some expertise and experience while also making clear where the salon is located. Then, the statement lists the main services they offer.
Following the services is where the company values section of the mission statement comes in. It tells the reader who the customer is, both men and women, while also explaining why the company offers these services: to help people look and feel their best. They wrap up their mission statement with another value connected to the products they use.
The mission statement is able to explain to the reader what the salon does, why they do it, as well as how they accomplish this mission. It tells customers why they should visit the salon as well as what the goals of the salon are. This can help customers figure out if your company’s values align with theirs, as well as if your salon can fulfill their overall beauty goals and needs.
Craft Your Salon Mission Statement Today
If you do not have a mission statement for your salon, it’s time to craft one. Whether you run a hair salon, nail salon, or barbershop, having a mission statement is a great tool for driving your purpose as a business owner, motivating your staff, and appealing to your clients. Keep the information from this goal on mission statements for salons in mind to craft your own unique vision today.
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