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Managing a Salon: Track Performance Statistics to Strengthen your Business

All the latest from DaySmart to you


Written by Series Eight

manage a salon

Managing a salon can be tough. Many salon and spa managers take clients and manage the business. Finding time to focus on creativity and continuously monitoring important metrics can seem overwhelming and make monitoring key data challenging.

Examining service, retail, and staff performance statistics is vital to setting and reaching achievable goals. Basing your targets on the following growth indicators instead of revenue figures ensures that you have structured your operation properly for long-term success. Utilizing a software management solution is key to freeing up your time and keeping these vital growth indicators in your view.

 

Key Growth Indicators:

New customers per month

Assessing new customers by distinct categories will help you determine which marketing and advertising efforts are the most lucrative. Tracking new customer inquiries based on referral, social media, publication, or other ways they may have heard about you, allows you to capitalize on the most effective marketing strategies to catch the attention of potential new clients.

new salon client

Returning new guests

The industry average retention rate for new clients is 35 percent. Consider aiming for a 50-percent or higher retention rate of new clients. When they enter your shop initially, having a welcoming introductory experience and monitoring their satisfaction will increase their recurring possibilities. Offering welcome specials for their next pre-booked appointments will help convert first-time customers into returning guests.

 

Loyal patron retention

The industry median for retaining repeat visitors is roughly 75 percent. Oversee detailed reports to discover which staff members are retaining clients. Check all employees’ statistics routinely. Investigate any variations within your team. Since the cost of landing a new customer is five times higher than hanging onto a current one, rewarding your regulars is key. Daysmart Salon will streamline your guest loyalty program with prizes like free and discounted services and products. Successful retention efforts will heighten your growth and profit potentials

Visit frequency

This metric represents how often each customer does on-site business in your shop. Track visit frequency by individual departments, since customers might return more often for manicures than for massages. Prebooking sessions with Daysmart Salon’ online appointment book simplifies the scheduling process for busy clientele. This easy add-on feature to our salon scheduling software lets patrons book open slots on your website at their convenience, no matter the time of day.

 

Productivity:

What portion of your business hours is your staff serving customers and contributing to your revenue? How hard is securing open slots for clients? Ideally, your productivity should be 75 to 80 percent to leave room for last-minute appointments.

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Retail merchandise

Examining product purchases goes beyond noting which employee sells the most take-home items. You can also reveal other valuable insights. Do certain stylists or estheticians have much higher sales for specific merchandise? While profitable, that pattern could mask a problem. Have personnel fallen into stale routines of using and recommending the same products repeatedly? Will their limited choices suit all clients? Are employees uneasy about using other options? The answers to these questions will help you decide who needs training in which specific areas.

 

Run Powerful Software Reports

Daysmart Salon expedites setting benchmarks and measuring progress. It tracks facility and employee accomplishments, creating reports full of insights to guide internal improvements. As times have changed new reports have been added to see a list of clients with closed tickets for each employee specified by your chosen date and run real-time reports to see all tickets that had been marked as canceled, voided, or no-show.

Check each team member’s performance by comparing average ticket sales, service, and retail product figures. Pay attention to any differences based on various intervals, like quarterly periods and during short-term promotional offers. Using a software system that keeps all your data in one place is key to managing a salon correctly.

 

 

Address Results for Greater Success

Valuable Daysmart Salon data will enable you to motivate your team and identify individual employee behavior patterns to share constructive feedback. By formulating personalized and team goals and creating an action plan, everyone can play a part in optimizing business performance.

Leading a team to continually improve requires advice in positive ways. Avoid negative reprimands. Instead, take the approach as a motivational coach. Word statements carefully, empowering staffers to move toward progress. Your inspirational attitude will nurture necessary adjustments without causing overwhelmed feelings among those needing improvement.

Organize fun competitions to get your team excited and motivated. Acknowledging and honoring winners will strengthen your entire crew. Implement initiatives with top performers mentoring and training other team players. Happy, motivated staff serve guests best and boost everyone’s satisfaction. Together, those two groups can expand your business size, profits, success and make managing a salon more enjoyable.